Petty

I know it’s petty but if I see that ad for the “New Season of 24 on Fox” one more time, I’m going to start shooting televisions. I’m not worked up because I think 24 is a bad show, but because the ad is horrible. Let me be specific; it’s not the ad’s production value, or the graphics, or the voiceover that qualifies the ad as horrible. In fact, all of the preceding simply puts it squarely in the land of bland. What drives me nuts is the analogy that one reviewer makes about the show and which gets the professional voiceover treatment: the new season of 24 “Hits the ground like a bullet train”. Huh? What? Hits the ground? Train? Hitting the ground? I don’t know about you, but I don’t recall a lot of bullet trains hitting the ground. Some might consider bullet trains hitting the ground a significant design flaw, so exactly how is that a good analogy? Short answer: it’s not. How does a professional critic/writer (NY Daily News’ David Bianculli) make a horrible analogy like that and not catch it before press time? How does a broadcaster ignore such a horrible bit of writing an get it on the air in heavy rotation? Bianculli obviously likes the show, but does that excuse him from writing such a ridiculous analogy? I assume Bianculli meant something more like, “Hits the ground running faster than a bullet train”. Isn’t it amazing how leaving out just a couple of words makes something sound moronic? Next time I hear that ad, I’m going to hit the roof like a bullet train…faster than a bullet train, I mean.

This entry was posted on Wednesday, January 18th, 2006 at 12:17am and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.